Arbitron's acclaimed series of studies examine the ways consumers use media to make sense of changes in the marketplace and help radio stations position themselves for growth. Issues covered include timely topics such as the state of streaming media, the buying power of radio listeners and how kids and tweens are using radio. Best of all, these studies are free and available for immediate download below.
Hispanic Radio Today 20087.11.08
Spanish-Language Radio in a PPM™ World6.5.08
The Arbitron/Scarborough Black Consumer Study 20075.14.08
Radio Today 20083.12.08
Black Radio Today 20082.8.08
Urban Radio in the PPM™ World10.07
Network Radio Today 20079.17.07
Black Radio Today 20078.24.07
Public Radio Today 20077.12.07
Hispanic Radio Today 20075.21.07
Radio Today 20074.19.07
Network Radio Today 200610.4.06
Puerto Rico Radio Today 2006 (available in English and Spanish)8.9.06
Public Radio Today 20067.27.06
The Arbitron/Scarborough Black Consumer Study 20067.6.06
Black Radio Today 20064.28.06
Hispanic Radio Today 20066.15.06
The New Latino Urban Format5.18.06
Radio Today 20062.14.06
Hispanic Radio Today 2005 (Available in English and Spanish)5.5.05
Power of Hispanic Consumers (available in English and Spanish)12.14.04
Radio's Leading Indicator7.19.04
Hispanic Radio Today 2004 (available in English and Spanish)4.16.04
National In-Car Study10.2.03
Top Country Arbitron Performers2.25.03
What Women Want: From Urban Radio5.20.02
Radio's Role During a National Crisis Study5.17.02
Handicapping the Ratings: Inside the Numbers of Americas Top-Rated Sports Stations4.25.02
Holiday Music Station Study3.21.02
How Arbitron's PPM Will Help Radio Grow Its Revenue2.08.02
2001 Black Radio Today3.5.02
The Los Angeles Lifestyles Study2.8.02
What Women Want: Factors Driving Tune-In and Tune-Out4.10.02
What Women Want: Five Secrets to Better Ratings9.7.01
What Women Want: From AC Radio2.25.02
What Women Want from Radio and Contests1.24.02
What Women Want from CHR1.17.02
What Women Want from Country Radio11.12.01
The '80s: A Look at the Numbers Driving Radio's Newest Format4.12.01
The Buying Power of Today's Country Radio Audience2.28.01
What Are Your Salespeople Thinking?2.12.01
Radio Station Web Site Content: An In-Depth Look11.21.00
How Kids and Tweens Use and Respond to Radio8.17.00
"Where Do My P1 Listeners Go?" "Where Do My P2 Listeners Come From?"7.25.00
L.A. In-Car Study3.22.00
Radio's Biggest Local Spenders Speak Up!2.23.00
Spot Load Impact on the Radio Industry6.99
Holiday Listening Study6.24.99
Internet and Multimedia 2006: On-Demand Media Explodes5.17.06
Internet and Multimedia 2005: The On-Demand Media Consumer3.23.05
Internet and Multimedia 12: The Value of Internet Broadcast Advertising3.24.04
Internet and Multimedia 11: New Media Enters the Mainstream9.23.03
Internet and Multimedia 10: The Emerging Digital Consumer2.25.03
Internet 9: The Media and Entertainment World of Online Consumers9.5.02
Internet 8: Advertising vs. Subscription - Which Streaming Model Will Win?2.26.02
Internet Study VII: What Consumers Want Next9.5.01
Broadband Revolution 2The Media World of Speedies6.18.01
The Need for Speed4.26.01
Internet Study VI: Streaming at a Crossroads2.2.01
Side Channel Study: Extending Your Brand on the Internet
Radio Station Web Site Content: An In-Depth Look11.21.00
The Broadband Revolution: How Superfast Internet Access Changes Media Habits in American Households 10.2.00
Internet Study V: Startling New Insights About the Internet and Streaming9.21.00
Small Market Special Edition Internet Study IV6.6.00
Advertising Agencies Speak Out About Webcasting4.27.00
Internet Study IV: The Buying Power of "Streamies"2.17.00
Five U.S. Cities Reach 50% Internet Penetration in Scarborough Study10.18.99
Internet Study III: Broadcasters vs. Webcasters: Which Business Model Will Win?9.2.99
Internet Listening Study II: Radio and E-commerce2.99
Internet Listening Study I: Radio in a New Media World10.98
The information in the reports below is based on compilations of topline data from Arbitron's regular syndicated surveys of radio listeners and consumers. Updated on a continuing basis, these reports provide a foundation for understanding the American radio audience, the formats they listen to, and the role that the medium can play in the lives of listeners whether they are at home, at work or on the road. There are no access restrictions on these reports.
American Radio Listening Trends (updated quarterly)
Hispanic Diary Language Report (updated quarterly)