We Hear You

Radio's Power and Influence

The comments written in Arbitron's Radio Listening Diary provide a unique look at how Americans turn to radio during a crisis.

• Radio's Role During a National Crisis: A look at radio's response to the 9/11 attacks and the role it played in uniting the country.
• Riding Out the Storm: In 2004, four successive hurricanes hit Florida and the Gulf region. Learn what more than 550 residents of the areas hardest hit by these storms had to say about radio.
• Hurricane Katrina: Compelling Diary comments from areas hit by Hurricane Katrina markets underscore the necessity of radio.

How America Listens to Radio

• For a comprehensive profile of radio listening across America, turn to Radio Today. The study provides valuable insights on the evolving relationship between radio and its diverse listener base.

For More Information

• Radio Heard Here provides broadcasters and agencies with compelling insights, interviews and radio spots on the relevance and vitality of radio.